For Daycare Centers & Preschools

Imagine Binky teaching ABCs, numbers, colors and first words — then calling each child by name and making them part of the learning adventure.
MyCartoonStar transforms ordinary children's videos into personalized learning experiences designed to capture attention, encourage participation, and make learning feel like it was created just for them.
FREE for daycare centers & preschools.
No cost. No credit card. No contract.
A personal note
It started with my granddaughter. What happened next changed the way I thought about children's learning.
Seamus McDonald — Founder, MyCartoonStar
The science
Because young children respond differently when learning is connected to them.
Research in early childhood development gives us compelling clues about why personalized learning can be so engaging.
Research has found that by five months of age, an infant's own name works as a social cue — hearing it can help direct their attention toward what happens next.
Source: Parise, Friederici & Striano (2010), “Did You Call Me?” 5-Month-Old Infants Own Name Guides Their Attention, PLoS ONEResearch with preschool children found an advantage in knowing the first letter of their own name compared with other letters.
Source: Treiman & Broderick (1998), What's in a Name: Children's Knowledge about the Letters in Their Own Names, Journal of Experimental Child PsychologyIn a study where preschoolers read a book with personalized and non-personalized sections, children showed significantly better knowledge of the words that appeared in the personalized sections.
Source: Kucirkova, Messer & Sheehy (2014), Reading Personalized Books with Preschool Children Enhances Their Word Acquisition, First LanguageThese studies examine name recognition, letter knowledge, and personalized books in general — they are the findings that inspired us to design MyCartoonStar around personalization from day one.
See the difference
Traditional learning video
“Can you find the letter S?”
— Binky, to every child everywhere
The child watches the lesson.
Personalized MyCartoonStar learning
“Sophie, can you find the first letter in YOUR name?”
— Binky, to Sophie
The child becomes part of the lesson.
That's the MyCartoonStar difference.
We don't just personalize entertainment. We personalize the learning experience.
Want to try this in your center?
Your center's membership is completely FREE.
$0 Membership · No Credit Card · No Contract · No Expiration
The learning library
A growing curriculum of short, calm, engaging videos built for ages 1–4 — letters, numbers, colors, first words, animals and songs your class can enjoy together on the big screen. Tap any title to play a sample.
And when it's naptime…
The same gentle voice that taught the ABCs sings your little ones to rest. Calm pacing, soft music, no jarring cuts — designed to wind children down, not up.
Lullabies
Gentle, soothing melodies that ease little ones into rest.
Bedtime Stories
Binky narrates a calm, captioned story — perfect for wind-down time.
Safe by design
No outside advertising ever interrupts the experience — not before a video, not during, not after.
Children are never sent into an open social or video platform. Only the content you chose is reachable.
Binky TV is PIN-locked, so grown-ups stay in control of what plays and when.
Every title is written for toddlers and preschoolers, to a strict positive-language standard — calm, kind, and confidence-building.
Casts to any television via AirPlay or Chromecast — circle time on the big screen in one tap.
Not a free trial
We're giving daycare centers and preschools free access to MyCartoonStar so educators can experience personalized learning with the children and families they serve.
For your families
Parents have choices. Give them something they won't find at every daycare — personalized learning experiences where their child becomes part of the lesson.
MyCartoonStar gives your center an innovative learning benefit you can share with families — while your center's membership remains completely free.
Real parents, unscripted — tap to play.
Join daycare centers and preschools discovering a new way to make early learning feel personal, engaging and fun.
Your center's membership is completely FREE. No credit card. No contract. No obligation.